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Privacy Policy

WÜSTHOF UK Limited (“WÜSTHOF”) respects your right to privacy. Protecting your privacy when using our website and online shop is important to us.

We treat the data entered within the scope of our Internet offer confidentially.

With this data protection declaration (or “Privacy Notice”), we would like to inform you about who we are, how we collect, share and use personal information about you and how you can exercise your privacy rights.

If you have any questions or concerns about our use of your personal information, please contact us using the contact details at the end of this notice.

I.       What personal information does WÜSTHOF collect and why? 

 The personal information that we may collect about you broadly falls into the following categories: 


·     Information that you provide voluntarily 

We ask you to provide certain information voluntarily. 


·     The types of information we ask you to provide, and the reasons why we ask you to provide it 


If we ask you to provide any other personal information not described above, then the personal information we will ask you to provide, and the reasons why we ask you to provide it, will be made clear to you at the point we collect your personal information. 


·      Information that we collect automatically 

We may also collect certain information automatically from your device.  In some countries, including countries in the European Economic Area and the United Kingdom, this information may be considered personal information under applicable data protection laws. 


Specifically, the information we collect automatically may include information like your IP address, device type, unique device identification numbers, browser-type, broad geographic location (e.g. country or city-level location) and other technical information.  We may also collect information about how your device has interacted with our website, including the pages accessed and links clicked.   


Collecting this information enables us to better understand the visitors who come to our website, where they come from, and what content on our website is of interest to them.  We use this information for our internal analytics purposes and to improve the quality and relevance of our website to our visitors.


Some of this information may be collected using cookies and similar tracking technology, as explained further under the heading “Cookies and similar tracking technology” below. 


·     Information that we obtain from third party sources 

From time to time, we may receive personal information about you from third party sources (including those we specify further below), but only where we have checked that these third parties either have your consent or are otherwise legally permitted or required to disclose your personal information to us.   


The types of information we collect from third parties include:  e-mail address, telephone number, gender, date of birth, first and last name, city, state and country, postcode, user IDs, IP address, client user agent (the browser you use and your operating system), click IDs, Browser ID, Product IDs, and we use the information we receive from these third parties to maintain and improve the accuracy of the records we hold about you and provide you with a more personalised experience. 


II.      Who does WÜSTHOF share my personal information with?

We may disclose your personal information to the following categories of recipients: 


·     to our group companies, third party service providers and partners who provide data processing services to us, or who otherwise process personal information for purposes that are described in this Privacy Notice or notified to you when we collect your personal information.


·     to any competent law enforcement body, regulatory, government agency, court or other third party where we believe disclosure is necessary (i) as a matter of applicable law or regulation, (ii) to exercise, establish or defend our legal rights, or (iii) to protect your vital interests or those of any other person; 


·     to a potential buyer (and its agents and advisers) in connection with any proposed purchase, merger or acquisition of any part of our business, provided that we inform the buyer it must use your personal information only for the purposes disclosed in this Privacy Notice; 


·     to any other person with your consent to the disclosure. 

III.    Purposes and legal bases of the processing

Within the scope of this website, WÜSTHOF processes personal data for the purpose of providing the website and associated content and functions, for the purpose of advertising, marketing and market research, for communicating with users, for responding to contact enquiries and within the scope of security measures (IT security).

If you are a visitor from the European Economic Area or the United Kingdom, our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it.   


However, we will normally collect personal information from you only where we have your consent to do so, where we need the personal information to perform a contract with you, or where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms.  In some cases, we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person. 


If we ask you to provide personal information to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information).   


Similarly, if we collect and use your personal information in reliance on our legitimate interests (or those of any third party), we will make clear to you at the relevant time what those legitimate interests are. 


If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us using the contact details provided under the “How to contact us” heading below. 

Visiting our websites in general

When you call up and use our website, we collect personal data that your browser automatically transmits to our server. When you use our website, we collect the following data, which is technically necessary for us to display our website and to ensure the stability and security of our website:

·       IP address of your computer/internet connection,

·       Browser used (e.g. browser type and version),

·       Date and time of access,

·       Name and URL of the retrieved file,

·       system used by the page visitor.

The processing of the aforementioned data is necessary for the provision of our website and thus serves to protect a legitimate interest of our company. As soon as the aforementioned personal data is no longer required to display the website, it will be deleted.

However, we reserve the right to store the data, including the IP address, if there is a specific reason, such as in particular the suspicion of an ongoing or imminent cyber attack, for the purpose of ensuring the operability of the website and for the assertion, exercise or defence of legal claims, including the involvement of law enforcement authorities. In this case, data that is not relevant for the aforementioned purposes will be routinely deleted after seven days at the latest.



1.       WÜSTHOF Online Shops

When you place an order in one of our online shops, we also collect your name, billing and delivery address, the goods ordered and the payment method.

During the ordering process, you have the option of creating a customer account and assigning a password. If you choose to do so, you can view the processing status of your orders here and gain access to your order history. In this respect, the legal basis for the processing is your consent to the creation of a user account, which you can revoke at any time.

Access to our WÜSTHOF Partner Portal for business customers is password protected and is only granted on request. In this case, you will automatically receive a customer account, which you must activate before access by assigning a password, and in which the conditions agreed with you are stored. The legal basis for the processing in this respect is the performance of a contract with you. If you do not wish to create a customer account as a business customer, you can order in our regular online shop via guest access; in this case, however, we cannot take individually negotiated conditions into account.

In the course of fulfilling your order, we pass on your address and phone data to parcel or other logistics service providers that we use to ship your order. The legal basis for this the performance of the contract with you.

We store the data for the duration of the order processing and beyond that until the expiry of the statutory limitation period. If a customer account has been created, we also store your order history until the account is closed.

1.1  Newsletter

In order to send our newsletter, we require an email address from you, which you provide when registering to receive the newsletter. Verification of the email address provided is necessary and you must consent to receive the newsletter. After registration, you will receive a confirmation email with an activation link (double opt-in). Additional data is not collected or is voluntary. The data is used exclusively for sending the newsletter.

The data provided when registering for the newsletter will be processed on the basis of your consent. A revocation of your already given consent is possible at any time. For the revocation, an informal message by email or you unsubscribe via the “unsubscribe” link in the newsletter is sufficient. The legality of the data processing operations already carried out remains unaffected by the revocation.

Data entered to set up the subscription will be deleted in the event of unsubscription.

1.2   Processing of personal data for sending SMS messages

We use the mobile phone number of our existing customers to send them occasional text messages about special offers or promotions. The basis for this is our legitimate interest. We will also send transaction-related SMS messages for updates, warnings and information. The basis for this is the performance of the contract. All other SMS messages are sent exclusively on the basis of your consent. You can object to this processing at any time.

To do so, please contact the data protection officer at the address given in this privacy policy.

1.3  Career/Applications

We offer you the opportunity to contact us via our website for the purpose of applying for an advertised position. To organise and process the application process, we use the services of Recruitee B.V., Johan Huizingalaan 763, (1066 VH) Amsterdam, the Netherlands (hereinafter: “Recruitee”). Recruitee is implemented as a web service directly on our website (hereinafter: “Recruitee website”). When you click on “Jobs” on our website, you will be redirected directly to our Recruitee website. In this context, we process your personal data to facilitate the entire application process on the legal basis of performance of a contract and our legitimate interests.

When you visit our Recruitee Website, personal access data is automatically collected, such as the requesting device, the web browser you use and the operating system of your device, the IP address of the requesting device, the requests and responses sent to and from your device, the website from which the Recruitee Website was requested and your behaviour on the Recruitee Website.

The collection of your personal data and the integration of Recruitee in the context of visiting our Recruitee website as well as the related data processing is necessary to monitor and improve the recruitment process and the performance of the Recruitee website, based on our legitimate interest in the efficient design of our internal processes and service.

Further, the following personal application data may be processed as part of the application process, including but not limited to any personal data you provide to us via the application form: Name, email address, phone number, picture, cover letter, CV, LinkedIn profile, and the job you have applied for, status, notes and plans regarding your application and email communication.

The collection of your personal data and the integration of Recruitee as part of the application process, as well as the associated data processing, is necessary for the implementation of pre-contractual measures that take place at your request.

After completion of the application process, we will delete your personal data as soon as possible, unless we have informed you that we need the data for other purposes. In principle, we store the personal data that we have received from you as part of the application process for a period of 6 months.

2.      Cookies and similar tracking technology  

We use cookies and similar tracking technology (collectively, “Cookies”) to collect and use personal information about you including to serve interest-based advertising.  For further information about the types of Cookies we use, why, and how you can control Cookies, please see our Cookie Notice.

Processing takes place exclusively on the basis of your consent.

3.      Transfer to recipients outside the European Economic Area (EEA)

We also transfer your data to recipients outside the European Economic Area (EEA) or the United Kingdom (so-called third countries). These third countries are:

·       Canada

·       United States of America (USA)

Canada has an adequate level of data protection according to the Commission Decision of 20 December 2001 (2002/2/EC, notified under C(2001) 4539).

For the USA, there is no effective decision by the European Commission that would have established an adequate level of data protection. We therefore provide appropriate safeguards to ensure that your personal data remains adequately protected in the USA. In the case of Zendesk (cf. para. 3.11), these are binding internal data protection rules (also called Binding Corporate Rules - BCR) approved by the competent data protection authority; otherwise, they are contracts based on the standard data protection clauses published by the European Commission and the UK Addendum approved by the UK Government. You can request a copy of the guarantees by contacting us by using the details at the end of this Notice.

4.      Security measures

In accordance with Art. 32 GDPR, WÜSTHOF shall take appropriate technical, organisational and contractual measures to ensure processing that takes into account the state of the art as well as the type, scope, circumstance, purpose of the processing and the implementation costs in order to protect the user’s personal data against accidental or unlawful manipulation, destruction, deletion, loss and against unauthorised access or disclosure.

Security measures include, in particular, ensuring the confidentiality, integrity and availability of data through physical access and logical access controls, as well as other controls relating to the entry, disclosure, security, availability and separation of personal data. This also includes the encrypted transmission of data between your browser and our server.

WÜSTHOF has also set up procedures that guarantee a reaction to the endangerment of data, the deletion of data and the exercise of data subject rights.

TLS encryption

For security reasons and to protect the transmission of confidential content, such as search queries that you send to us as the site operator, this site uses TLS encryption. You can recognise an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line. If TLS encryption is activated, the data you transmit to us cannot be read by third parties.

5.      Your data protection rights   

You have the following data protection rights: 


·       If you wish to access, correct, update or request deletion of your personal information, you can do so at any time by contacting us using the contact details provided under the “How to contact us” heading below.   


·       In addition, if you are a resident of the European Union, you can object to processing of your personal information, ask us to restrict processing of your personal information or request portability of your personal information. Again, you can exercise these rights by contacting us using the contact details provided under the “How to contact us” heading below. 


·       You have the right to opt-out of marketing communications we send you at any time.  You can exercise this right by clicking on the “unsubscribe” or “opt-out” link in the marketing emails we send you.  To opt-out of other forms of marketing (such as postal marketing or telemarketing), then please contact us using the contact details provided under the “How to contact us” heading below. 


·       Similarly, if we have collected and process your personal information with your consent, then you can withdraw your consent at any time.  Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent. 


·       You have the right to complain to a data protection authority about our collection and use of your personal information.  For more information, please contact your local data protection authority. (Contact details for data protection authorities in the European Economic Area, Switzerland and certain non-European countries (including the US and Canada) are available here.)  


We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws. 

To do so, please send us an email to

Data Retention

We retain personal information we collect from you where we have an ongoing legitimate business need to do so (for example, to provide you with a service you have requested or to comply with applicable legal, tax or accounting requirements).   


When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.  



If you have any questions regarding the collection, processing and use of your personal data, in general on the subject of data protection or in the event of complaints, please contact our data protection officer, who is also available to you in the event of complaints at the email address

6.      Updating this privacy policy

WÜSTHOF reserves the right to update this data protection declaration if necessary in order to adapt it to technical developments or in connection with the offer of new services or products.

7.      How to contact us

Suite 1, 7th Floor

50 Broadway


United Kingdom


Phone: +49 212 20 67-0


8.      Contact details of the data protection officer

Mr Kai Viehmeier
Kai Viehmeier Consulting GmbH
An der Straßenbahn 12
31157 Sarstedt

Phone: +49 5066 69 56 080